GoPro: Be a Hero

Once upon a time, a recruiter at Amazon asked where on Amazon's homepage the Kindle should be advertised. GoPro takes this one step further with a leap from suborbital space and an intro video that covers their entire homepage that is pretty darn amazing to watch.
2014-02-08, GoPro's Homepage
For about $200 a video camera, GoPro enables everyday adventurers to shoot extraordinary scenes that used to be in the domain of the professional videographer. And, having sold 2.3 million of them the company has decided to go IPO. Personally, I think it's so the original investors and the founder can cash out of the company and move onto other projects. The camera itself is pretty darn cool.
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