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Pre-Game Day Super Bowl Ads

I was served up an ad trailer of a game day ad by Toyota. And it was the feeblest 30 seconds of my day so far.  Part of the excitement and anticipation for the half-time show is to see what new spins on ad creatives that agencies and corporations have come up with, to laugh and be amused. 

This ad trailer already has more than 44k views. I imagine the email advertisement went to all current Toyota owners who are also registered subscribers. I can understand why marketing and sales would have chosen to run a preview of the ad; perhaps they can use early feedback to tweak the ad components or to test campaign tracking; but isn't that what Q/A testing is for? Or maybe they want to prep the audience for what looks like it will be an over-spent ad spot.

Anyhow. I don't see the point of wasting an existing customer's time to read an email to click through to a video hosted on YouTube for content that isn't even an entire ad. Ugh. And the micetype? Watch outtakes? Not even close. These are just clips of the same ad hastily pasted together.

The saddest part? There will be Super Bowl ads on game day from companies and organizations that lack deep-pocketed agency resources but will be able to pull off a good ad that drives home a relevant selling point and reasons why you should buy or invest in that company.
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