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Automation Quirks: Pardot

Pardot's integrations with third party vendor software make it competitive among vendors that offer marketing automation solutions; but there are quite a lot of quirks (read this as lost functionality) when you go from using the soup version of an email marketing platform to a nuts version; Pardot is definitely the latter.

I was setting up an email for a rebroadcast. It is a basic flat email with a tracked link for a webinar invite to a select group of prospects in our database. That is pretty easy to put together. Heck, all I had to do was make a copy of the previously broadcasted email. Although, a lot of vendors don't require this step. Anyhow. To set up a rebroadcast, I had to pull out a list of 'opens' from the previous broadcast (which, fortunately, I didn't have to export and re-import as a list) and append it to the new broadcast as a suppression list. Weird. Normally, I would be able to just suppress any lead record who received the previous 'email' in say, Silverpop, and broadcast as usual.

It just causes me to have 'more stuff' within the user environment in Pardot. Now I have an extra list that I don't need for future broadcasts, but I need for this one. I have a stinkin' suspicion that if I delete the list, I'll lose the attributes of the send data for the affected prospects.

I have noticed, however, that if you have a distinct question in Pardot and look in their help or idea forums, and can't find it...the solution does not exist. And, if you really wanted them to implement it, you could suggest the idea to their idea forum and users can vote it up to the top of the queue for development.


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