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Urban Summit 2012

I met a lot of interesting people at Portland's Urban Summit today. I also found that Mercy Corps NW hosts business seminars (and has visitor parking at their bldg on Naito Parkway). The summit was styled like mini-TED talks with speakers covering topics such as cultural intelligence, elevator speeches, business storytelling, and business development.

Key Takeaways
  • Marketing is about relationships (between the business owner/company and everyone else--vendors, partners, customers--for the best possible experience (speaker: Veronika Noize)
    • Have a powerful, clarifying message (elevator speech) when someone asks you what you do
    • Ask for the sale; Offer a prospect the opportunity to discuss if you might work together
    • Say "thank you" or appreciate the rendered service to make clients super loyal for choosing you
  • Business storytelling is a lot like word-of-mouth marketing (speaker: David Vanadia)
    • It can be positive or negative; it conveys energy to others
    • The "about me" page on a website is the most important part that helps build the brand and your story; it should answer what is the value about what you do
  • Portland resources for SMBs (speaker: Kent Lewis, Anvil Media)
    • StarveUps
    • PDC - Portland Development Commission
    • PIE - Portland Incubator Experiment
    • Portland Ten
    • OEN - Oregon Entrepreneur Network
    • EO - The Entrepreneurs Organization (requires min $1 mil revenues)
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