Brand Management

It's all about marketing, you see. What is the key difference between what Kobe Bryant did post-scandal and what Tiger Woods did? Managing the brand. What he should be doing instead of listening to his wife's demand of "...I'll let you play pro golf again when I can trust you.." is to put together a game plan for resurrecting his personal and professional brand. Look at how long it took for Martha Stewart to go from jailbird to partnering up with Macy's. It's not impossible nor improbable for Tiger Woods to be favored by the public again.

Read more?

Understanding and Managing the Brand Space
Brand Noise: The Evolution of the Martha Brand
The Infinite Asset: Managing Brands to Build New Value

From the Public Relations Problems and Cases blog:

- Football, Dogs & Money - The Michael Vick Story By: Brian Heenan
- The Big O: How Oprah Winfrey Built Her Brand
- My NHL: Re-Branding the National Hockey League

Other famous people with "transgressions" on their record:

Bill Clinton's post-presidential career (via Wikipedia)
Mohammad Ali bio
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