OMS Portland

Am at this event today and overall the content presented has been pretty decent given the spread of the attendees and the industries represented today. I managed to sit through three sessions and two keynotes so far:
  • Morning Keynote "Get Busy Living or Get Busy Dying"
    The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
  • Demand Generation Essentials
  • Lunch Keynote "How to better understand your customers' online behavior and profit from it”
  • Designing Your Email Program From Online Outreach to the Welcome Message
The content covered in the email program design was too basic for it to be part of the "best practices/tactics" segment. IMHO. Anyways.. recap to follow.

Resource links from the event:
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